What are Rich Snippets and how can they affect SEO Rankings?
 

What are Rich Snippets and how can they affect SEO Rankings?

Special result snippets in Google search results are described as "Rich Snippets". They include additional information that is not stored in the meta description of the affected target site but is stored as structured data in its source code with the help of markups.

Rich snippets are great for websites in any industry. While anyone can take advantage of these, there are some pages that tend to get more out of them. Certain information makes more sense in a rich snippet. Pages that work best with rich snippets include:

Companies
Recipes
Reviews
Products
Events
Music
Videos

Thanks for providing the rich snippets and that is very helpful for the eCommerce website because products show with star rating and good reviews.

Rich snippets are additional pieces of information that the search engine is able to identify on the page, used to enhance the searcher's understanding of the value of that page. Ratings, pricing, and availability are commonly seen in ecommerce rich snippets.

SEO benefits
 

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML which in turn allow search engines to better understand what information is contained on each web page.

Rich snippets don't directly affect your rankings

However, while structured data markup for rich snippets does not work as a ranking signal, it can generate indirect SEO benefits by making your page more easily indexable and providing more accurate and targeted metadata.

And that's exactly what rich snippets do. On-page behavioral data like CTR, bounce rate, and time on site all have an impact on rankings. A Rich Snippet not only entices more people to click through to your page, but it also helps pre-qualify visitors to ensure they will find value while on your page.