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What is Quality Score in Google AdWords?
What is Quality Score in Google AdWords?
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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.
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Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching
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