Is link exchange a part of black hat SEO or Not?
 

Hi Friends,
What is your opinion on Link Exchange..? Please Share your valuable ideas...!:confused:

Link Exchange is the good way to generate traffic. I don't think that link exchange is black hat seo but link exchage should be related website.
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Link exchange is not black SEO however you have to be careful when choosing who to exchange your links with and also how you implement your links. For example if you hide them then it will be black SEO. Some advices I could give you when selecting who to exchange your links with.

-Check their ranking
-Make sure the links are relevant to you topic
-Try to find links that connect to pages with good content
-Don't link to pages that could offend your regular visitor
-Don't link to scams

In my opinion the whole process of back linking consist on exchanging links so also make sure that you offer some value (content, ranking..) to the back linker so you have a higher chance of convincing them to link back to your site.

Link Exchange is not a black hat SEO technique. It helps to increase traffic to the website.

Link exchanging is not black hat SEO, Link exchange is similar to reciprocal links which can benefit both sites especially if they have related niches.