What is website speed optimization?
 

What is website speed optimization?

Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization or website optimization is the field of knowledge about increasing web performance.

The website speed makes the first impression about your business. It’s essential to understand that you won’t get a second chance when it comes to user experience. Low website speed is one of the most frustrating things that will turn people off about your resource. High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and damaged reputation.

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Page speed is the measure of how long it takes a website to load from a hosting server onto a users' browser.