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Hi,

Do you know how to handle Google panda & penguin without using black or grey hat techniques.

Follow these points to handle Google panda & penguin:

* Keyword density is of less use to these updates than relevant and more varied content, which we already know is key to our ethos and sites. The importance of CTR cannot be undervalued as this is now being used by Google as a key measure of relevance. Additionally, dwell time is increasingly utilised by Google and should be assessed across our publications. Conversely, bounce rate is being used as a negative measure so our site updates have come at a good time.

* Spelling and grammar mistakes are another negative measure so we can’t let this slip. There are tools such as checkdog.com and Net Mechanic who can check an entire domain for these mistakes making them easier to find and fix.

* Hidden text which includes keywords and links is a massive no! Instead, title tags, heads and subheads, bold text, Alt tags and file names need to be keyword rich and unique to get the best site indexing on Google.

* Finally, Google recommends responsive design! Only if our users do though – though CSS media queries must only be used to decide the rendering on each device to avoid being negatively assessed by Google updates.