Two different marketing strategies for different countries?
 

Hello,

we are running an online B2B store, started from German now for one year.
Most of our traffic and turnover was just generated by emails that we sent to a very targeted and selected audience.

Now, we set up an English version as well and wanted to start sales in English as well. Starting from a mailing list that is very targeted as well brought 0 orders.
Now we use different channels like FB page, FB private account, classified ads, a few forum links, some directory links.
Unfortunately, there is almost no traffic on the English version and way worse: No orders.
In Germany it worked totally different.
How can I deal with that issue?
What would be the best way to go and why exactly is Germany so different from English speaking countries?
Thank you in advance

Thanking you for post