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Website visitors’ information is the key to business intelligence for companies of all size, but even more so for SaaS products. It gives you understanding about who is visiting your website and what they are looking for. With information like that a company can better target different customer segments, find out what attracts visitors, understand people’s needs and wants, and communicate more effectively with the market. ust because you request someone to give you their personal information doesn’t mean they will comply. Around 98% of website traffic remains anonymous; meaning that almost all of website visitors land on a page, look around and then leave. The take-home is that people will give their information only if they believe it will bring them value. When thinking what makes people subscribe for something, consider what would convince you to do it. First, it establishes rapport with readers, telling them that you are a thought leader/ authority in your industry, and they better follow you for the best information out there. Second, by writing about your industry, you make sure that only people that know the industry or are involved somehow will be digesting the content – this is your target group. Third, everyone can access this information (brand awareness) and they only need to give their e-mail/contact information. Everybody wins! 62291http://www.lotofvisitors.com