Experimenting with keywords
 

We continue to obsess with getting our web sites to rank well as it is no secret that our business hopes and dreams are to have our websites be money making machines. Some websites remain mere digital brochures, but I love it when an entrepreneur says 'my site ranks number one on Google' or a web design team boasts 'our sites always rank number one on Google'. Hmmm I wonder, for how long and for what keyword string do they rank number one? And so the race continues to get our websites popping up on top when searches for our keywords are made. What�s your opinion on this?

Keyword ranking is not stable for long time, because there are lots of competition for very good keywords and competitor often beat each other in keyword ranking.