Do you think PPC a good option in Google?
 

I have come across many promotional campaigns in Google which prominently use the results from index. I am talking about pay per click. Apparently it is just fine if you are using this feature but the result of these clicks often produce a list of keywords which does not appear fruitful. While displaying the individual four ads are organized in columns. The page is not searched, but two prominent buttons are placed so that it grabs the eyeball of the user. When clicked they give detailed information, they are paid for this system. Using PPC is good or not? Have you ever come across such a thing before? Please share your experience and give suggestions on this issue.

These PPC things really could offer a lot of results for the site that you have but you have to make sure that you exert enough efforts.