What factors affect Quality Score?
 

Hello friend,

What factors affect Quality Score?

Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.


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Landing Page, Relevant content on the text ads, Relavant content on the landing page.

There are several reasons to affect quality score
1. un-relevancy
2. Your Keyword biddings
3. Website and Landing Page, not optimization
3. Duplicate Content
4. Low search volume Keywords
5. Non Relevance keywords target in Google Adwords

Expected Clickthrough Rate (CTR) Expected Clickthrough Rate (CTR) measures the likelihood that your ads will be clicked when they are shown for a specific keyword (excluding other factors such as ad position and ad extensions).
Ad Relevance.
Landing Page Experience.

Expected Clickthrough Rate (CTR) Expected Clickthrough Rate (CTR) measures the likelihood that your ads will be clicked when they are shown for a specific keyword (excluding other factors such as ad position and ad extensions). ...
Ad Relevance. ...
Landing Page Experience.

Keywords you are targeting
Landing Page experience
Ad Relevance
Expected CTR

CTR rate for keywords
Keyword relevancy
Domain authority of the website.

Click-through rate

Improving your Quality Score helps you to maximise your ad budget, and achieve more results with less spend. To do this, pay attention to the three factors that affect Quality Score - expected click-through rate (CTR), ad relevance, and landing page experience.