What are the hallmarks of a good PPC landing page?
 

Hello friends,

What are the hallmarks of a good PPC landing page?

It is very important to have a good landing page for your PPC campaigns.

We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

Quality score depends upon -

Ad copy relevance
Expected CTR
Landing page relevance
When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.

1. Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On
2. Write Content for Your Target Personas, Not for the General Public
3. Write a Headline So Strong the User Can’t Do Anything but Convert
4. Use Unique Imagery That Will Connect with Your Target Personas
5. Strategically Position Your Landing Page Elements to Drive Conversions
6. Use Your PPC Keywords as the Fuel for Your Landing Page Content
7. Include Trust Signals to Create an Emotional Connection with Users
8. Prove Your Worth With: Shares, Case Studies, Reviews, Followers & More
9. Ensure the Length of Your PPC Landing Page Matches Your Overall Goals
10. Create Compelling Call to Actions That Are Effortless to Complete
11. Don’t Miss an Opportunity, Make Sure Your Landing Page Is Optimised for Mobile
12. Avoid Leaving Your Users Waiting, Deliver Lightning Fast Page Speed
13. Eradicate Distractions, Keep Your PPC Landing Page Focused
14. Never Act on a Hunch! Use Analytics to Drive Strategic Decisions
15. Test & Test Again, Optimise Your PPC Landing Page to Drive Conversions

1. Good quality of landing page
2. Relevant keyword targeting
3. Expected CTR
4. Landing page experience

Strong, contextual images (including a 'hero shot' at the top of the page)
A headline and sub-headline.