Link Excahnge : Is this a good idea??
 

Hi Everyone !!!

Is this a good idea?Link exchange sounds great! Why doesn�t everyone do it? Link exchange is often quick and easy to do, and offers the compelling possibility of increasing your own site�s traffic through advertising and search engine rankings.Whenever they put your link on their site, now you have to put theirs on yours. Wherever you plan to bury this link on your pages, you will still be offering traffic an easy way to leave your site. Leaving your site is exactly what you don�t want your visitors to do. Each link you provide to someone else�s site is actually helping them increase their own traffic and revenue � it doesn�t do a thing for your site when traffic leaves your own pages.

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True, and another 'reason' the link exchange is done is to add backlinks - but again, sounds good but actually might not be... links from sites which google doesn't rate can damage your own rankings.

yes
 

yes it is, it can bring quality and thematic back links to your website.

link exchange is very important help your site to rank well

Link exchange is not easy. You can exchange links with your niche website. You have to send mail of link request to other website. if the other site approve it than your link appears.

Offcourse this is the best idea for generating more visitors on site.

according to me link building is very important because it brings ranking as well as quality and thematic back links to website.