What is a keyword in the scenario of digital marketing or SEO?
 

What is a keyword in the scenario of digital marketing or SEO?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries.

It is a focus word for search engines which is generally entered by users to find a specific information. It is very important to use appropriate keywords to get a better page ranking and search results.

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries.

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand.

What is a keyword in the scenario of digital marketing or SEO?
 

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).

What is a keyword in the scenario of digital marketing or SEO?
 

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand.