What Is Attribution In Google Analytics?
 

Hello friends,

What Is Attribution In Google Analytics?

Attribution is the set of rules which determines credits for sales and conversions for each website

Google Analytics attribution modeling allows users to determine the value of marketing channels (Paid or unpaid) that lead to a conversion. Attribution modeling allows businesses to view conversion paths and analyze marketing spend.


NATA Gurgaon | Architecture Aptitude Exam

Attribution we used in Google Analytic for creating extension for sales and conversion tracking.

Attribution in the world of Google Analytics is giving credit for completing something or visiting the site, to some type of source and/or campaign. Google Analytics has two main areas that it uses attribution for: sessions and conversions.

Google analytics attribution helps in generating the extensions for the sales and conversion tracking. This are the set of rules which decides the authenticity of the sales credit and touchpoints in conversion path.