What will be need of SEO in 2018?
 

What will be need of SEO in 2018?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

SEO in 2018 will need continued efforts to improve. In order to rank high in search results, you need to keep creating high-quality content. Don’t forget to incorporate the basics of SEO, featured snippets, rich content (like videos), link earning, and UX in your strategy.

There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization

I expect that the tried and true methods will still continue to be valuable but I also believe there will be a continued emphasis on user experience which relates to a lot of different elements:

- Mobile optimisation / amp
- Site load time
- Site quality metrics (potentially incorporating bounce rates or similar metrics)
- Continued emphasis on localization (where applicable)
- Continued focus on understanding query intent and improving contextual results

Content is the more important thing in SEO 2018. Peoples pay more attention to a valuable content.