What is the Anchor text?
 

Anchor text is the text that appears highlighted in a hypertext link that can be clicked to open a target web page.

A text which is clickable is called as anchor text.

Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.

Hypertext anchor text

Anchor text is the clickable text in any webpage. It generally appears in blue colour, as per the web standards, but we can customise it as per our requirements.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

A text which is clickable is called as anchor text.

Anchor text is the clickable (often blue) text in a hyperlink

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most commonly used web standard.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

To put in simple words, the words that usually appear with a different color in which you link the website.

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A text which is clickable is known as anchor text.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.