Do No-Follow backlinks work in SEO?
 

Do No-Follow backlinks work in SEO?

No follow links don’t pass any link juice, they don’t help increase PageRank and doesn't help the site/page it’s pointing to rank any higher. Is this mean? Well no, not when you consider the alternative The no follow tag was introduced to help cut down on and prevent spam. You see, when people learned of the importance of links “pointing” to a site, some sites went overboard and started getting them by any means necessary. They would buy them, pay people to mass link to their site, abuse comments (by spamming their links), etc. just so they could increase their search engine ranking.

Those new to SEO might be wondering what all the hullabaloo is about follow ... a bit of background about how most links work in the realm of SEO. ... A no follow link is a link that does not count as a point in the page's favor, .... a healthy balance of do follow and no follow backlinks for the perfect link profile.