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What is the difference between PPC or CPC..?
Hello friends,
What is the difference between PPC or CPC..? |
PPC is Pay Per Click, its the term used to describe the type of advertising that you do with Adwords.
CPC is Cost Per Click, it is the amount you pay for the click on your ad. |
PPC is used to describe the type of advertising program you are running. While CPC stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.
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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor. |
CPC is cost per click and PPC is pay per click.. both are almost the same but different with perspective of client and a customer..
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In Google Adwords, the CPC is the highest amount of cash you are enthusiastic to pay for each click on your ads
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