How does social media play into an SEO strategy?
 

How does social media play into an SEO strategy?

1. Social sharing drives traffic to websites
2. Social media profiles rank in search engines
3. Capturing external links is easier with social media
4. Social media boosts brand awareness
5. Local SEO relies on social media
6. Different search engines are partial to specific social media activity

After Google rolled Rank brain algorithm social media start getting importance. Now google is considering Social signals as one of the ranking factor. Traffic which generated using social media marketing can give forward moment in the keywords ranking of your site as per their user behavior.