What steps would you follow to optimize a website?
 

What steps would you follow to optimize a website?

Hi

Step 1: Target Market Business Analysis. Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. ...
Step 2: Keyword Research and Development. Keyword analysis. ...
Step 3: Content Optimization and Submission.

https://www.welllivingshop.com/bedding/linens/

please go through google webmaster guidelines.

we are follow some on page techniques as well as off page techniques

There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization