What is by Fraud Click and Fraud Impression?
 

What is by Fraud Click and Fraud Impression?

In the simplest terms, click fraud is a method of generating illegitimate clicks on digital advertising. This can either be done manually through click farms or more commonly, through automated software and online bots. Click fraud affects both Pay Per Click (PPC) advertising, which creates an artificial price hike for search terms and on display ad impressions, where fraudulent clicks create a false economy in which advertisers think they’re getting higher click-through rates (CTR) than they’re actually achieving.