Citation in SEO
 

What is the citation in SEO?

In simple terms, a citation is a mention of your business name on another website. Citations may include a link to your website but that is in no way essential. Surprisingly, given the confusion, that is pretty much all there is to it.

A citation is an online reference to your business's name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don't need to be linked to your business's website in order for you to be credited for them.

A Citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.