What is the purpose of penguin algorithm updation?
 

What is the purpose of penguin algorithm updation?

The purpose was to catch the the sites which deemed to spamming in search results by buying backlinks.

Google Penguin is a part of Long pending Google efforts to Fight web spam - Now web spam indicators can be found withing your own site as well as from the sites you are linking from - earlier updates such as panda penalized sites with shallow content or in other words written only for catering to some keywords sets but providing no value to the users - penguin on the Other hand aims at Fighting Link spam - when you are getting unnatural links such as from paid sources, link exchanges programs or too muck optimization through exact anchor Text, just to have some Influence on the ranking.

This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking etc.

Google Penguin algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.

This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.

This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content etc.