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What is Digital Marketing Strategy?

With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

1. Setting a Goal
2. Creating a Marketing Funnel
3. Developing a call-to-action
4. Creating an Effective Lead Magnet
5. Driving Traffic

Digital Marketing is Online medium to promote Business.

A digital marketing strategy is a channel strategy which means that it should...

Be informed by research into customer channel behavior and marketplace activity = intermediaries, publishers and competitors
Based on objectives for future online and offline channel contribution %
Define and communicate the differentials of the channel to encourage customers to use it,
BUT, need to manage channel integration

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, surrounding things like banner advertising, search engine optimization and pay per click.

Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot of time and money focusing your resources on failing marketing campaigns.

Digital marketing strategy definition. A digital marketing strategy is a channel strategy which means that it should... Be informed by research into customer channel behaviour and marketplace activity = intermediaries, publishers and competitors. Based on objectives for future online and offline channel contribution %

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