What are Google Webmaster "Impressions"?
 

What are Google Webmaster "Impressions"?

In search analytics data, an image is simply a link to the URL of the host page. ... Clicks on expanded images, or any image clicks that navigate the user out of Google Search, are counted as a click. Impression - Impressions are counted when the user sees either the thumbnail or expanded image.

That is what I thought but our numbers are so off that it didn't make sense. This site has a great web presence with high impressions and image impressions are much higher. Personally I use web search much more then image search and I imagine most other people do as well.

Impressions: the number of times your site appeared in Google's search results

Google webmaster impression means how many times your link/Results appear in google searches.

An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Each time your ad appears on Google or the Google Network, it's counted as one impression.

It's mean that when user search your keyword, Google will count it 1 impression