What is the main advantage of using Meta Description tag in SEO?
 

Hlo Friends,
Can anyone tell me, What is the main advantage of using Meta Description tag in SEO?

Meta description helps to describe your page to search engines. Google and other engines will often show the meta description as a summary of the page. You can write compelling text here in an effort to raise the click-through rate of your organic search results. Optimal Length for Search Engines of meta description is 150-160 characters.

Search engines and Users can easily to understand about the webpage and what it describe as. This is a brief description visible in the search engine results.

Meta tags are a great way to provide search engines with information about sites when any user finds you on search page. Meta tags can be used to provide information , and each system processes only the meta tags they understand and ignores the rest.

BENEFITS OF META TAGS
There are two reasons to use meta tags:
1. Search Engine Optimization (SEO)
2. Browser Behavior
* Search Engine Optimization
The Meta tag is a very useful tag for webmaster who wants to customize their website listings on search engines. Meta tags can also help improve placement (or ranking) of your web pages in search engines like google. But not all search engines use meta tags, some very old search engines lack the technology or features to use meta tags, a good example is Lycos.
So if you want to improve your website ranking, using meta tags, can be very useful and advantageous. so take advantages of this HTML tag.
* Browser Behavior
Browser Meta Tags define particular things about a web page, for example, what character set to use when displaying the characters on the page, or what language the HTML document is written it, or how many long should wait before refreshing the page or redirecting to another web page.

a description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.

The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

Meta description is that description that describe your website or tell search engine about your website.