What is Google Phantom Update about?
 

What is Google Phantom Update about?

Google may try to play it down, but the overall impact appears to be significant. In essence, this new update is a quality update. ... It may be worth reviewing Google's post about high-quality sites from when it applied the Panda update as well. Related: 3 Ways to Improve Conversions on Your Website

Google’s Phantom update is also known as “Quality Update”.
Google Phantom 2 algorithm assesses content quality on a website. This update seems to have had a broad impact, but Google didn't reveal any specifics about the nature of the signals involved. It is very difficult to recover from this penalty

Google's Phantom update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

Google’s Phantom update is also known as Quality Update. After many reports of large-scale ranking changes, originally dubbed Phantom 2, Google on 2015, acknowledged a core algorithm change impacting "quality signals". Google Phantom 2 algorithm assesses content quality on a website. This update seems to have had a broad impact, but Google didn't reveal any specifics about the nature of the signals involved.