What is the difference between search engine marketing and Internet marketing?
 

What is the difference between search engine marketing and Internet marketing?

Search engine marketing refers to the process of marketing your website in various search engines, whereas internet marketing is the process of promoting your business over the internet. SEM is a part of internet marketing.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.It involves other methods that can get you more search engine visitors like PPC advertising.

SEO is the more technical half of the two platforms, but its main purpose is to bring the company’s website to the front page, and preferably the first link, in the search engines. Page Rank depends on SEO; therefore, the company should focus on articles with relative content and proper keyword density. While SEO is the technical side filled with keywords, links and page content, Internet Marketing is the more human aspect of the two platforms.

Internet marketing involves the marketing over the Internet whereas SEM refers to the marketing in search engines only.

Search engine marketing is to do whatever you need to put your page in front of Google, on top of Google search result.
Internet marketing is wider than that. Not just SEO, but you also do advertising, promotion to get attention from your customers.

Search engine marketing to the process of selling your website in various search engines, whereas online promotion is the process of promoting your business over the internet. SEM is a part of online promotion.