Is key word density now irrelevant?
 

Is key word density now irrelevant?

Once a year, when my seasonal business quietens down for winter, I get a chance to review our SEO and look next at what we need to
do to keep rankings. I'm trying to update myself on a year's developments and have spotted somewhere along the line a hint that key
word density is no longer relevant (or as relevant) ?

We pretty much write for our users (in fairly copious quantities) and use title text and urls wisely, but if keyword density is of lesser importance, how do the search engines decide what a page is about? Or is this spread more evenly over a large number of factors?

Apologies in advance if there's a post answering exactly these questions, no doubt I'll trip right over it as soon as I've pressed the post button :-)


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