Explain why to use Google Adwords?
 

Explain why to use Google Adwords?

Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

AdWords can be used to:

Specific keyword match types – This allows you to display your ad for exact keyword searches. So, you could set it up to “New York pizza,” as opposed to general searches for “New York” or “pizza.”

Ad extensions - This give you the ability to display everything from product images, contact information, to a pack of links to your site.

Narrows your audience - You can have it set up so that you can discover your audience by their location, the time of day, their language, and even their browser or device they’re using.

Access to non-search sites - Gmail, YouTube and lots of other of partner sites are at your fingertips.

Leverage the display network - This can help you establish brand awareness.

If you want to reach new customers online, then advertising with Google AdWords might be right for you.

Google AdWords is that the on-line advertising platform in hand and operated by Google. AdWords is additionally the most important and most generally used on-line advertising network within the world, and variant businesses advertise on-line victimization AdWords to succeed in new customers and grow their business.

Google AdWords is paid to advertise or Pay Per Click (PPC) advertising on Google. The way it works is simple:
⦁ People use keywords (or search terms) to search for specific products and services
⦁ If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
⦁ When people click on your ad, they’ll go to your website to learn more or buy