Facebook Ads Statistics not matching
 

Hello friends, We are using FB ads from last 6 months and mostly the number of clicks shown by FB are more than 3 times the actual traffic we get from FB to our website (as per analytics, stats counter etc).

Suddenly one day I started getting a lot of traffic from FB and it lasted only for that day. The traffic shown by Facebook was almost same as shown by other tools. I was quite happy that day but again from the next day traffic dropped.

Can you please let me know what should I do to get return on the money we are spending on FB.