What is PPC and types of PPC ?
 

What is PPC and types of PPC ?

PPC stands for Pay Per Click, its an online advertising where advertisers will pay a fee each time when one of their ads are clicked

PPC stands for Pay Per Click,its an google paid service.

PPC - Pay per click

Its where companies or (Search Engines) such as Google, Yahoo and Bing make all their money. If you click on an advert or link on Google, the company that you clicked on has to pay every time you click to visit their website. This is usually the top 3 links on the page, and the ads you see down the right hand side of the page.

PPC is stands for PAY PER CLICK.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Types of PPC are
Search advertising
Social advertising
Google Shopping.

Pay-Per-Click (or PPC) advertising is relatively new in terms of marketing as it has only been made possible by the internet. PPC ads are adverts that are paid for per click, as opposed to impressions, time or leads. If you purchase advertising on a PPC basis, it may or may not lead to sales, depending on the optimization of your customer journey.
* Paid Search:
The most well-known example of this is Google Adwords. Initially started as a simple paid search engine listing, Google has expanded their offering to include Shopping, which pulls a product feed from your site, displaying your products in search results, and in the Shopping section.
This is a great way to put yourself in front of people when they are looking for you, but it only allows you to be seen by them at that time. To reach them at other times, other types of PPC advertising are needed.
* Social Media Adverts:
These include Facebook adverts and can generally be targeted at people who have certain interests, as well as those of set ages, genders, marital status, and location. Social media advertising is a great way to reach your target audience and interact with them.
* Display Ads:
These are the pay-per-click banner or text ads that are displayed on different websites. To use display ads, you need to register with a display ad network, for example, Google (who run this through Adwords). You can then target the audience you need and display either a banner or a text advert to them.
* Remarketing:
If you use remarketing through a network (Google also provide a remarketing option through their display ads network) you drop a cookie onto your website visitors’ computer when they visit your site. Then, when they are on other websites, they will see a banner, product listing or text advert, enticing them to return to your website.
This can be a great way to close sales, but of course, your network of potential targets is only as big as a number of people who visit your website, so this works well as part of a wider advertising strategy.

Hai dudes,

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Types of PPC are
1.Search advertising
2.Social advertising
3.Google Shopping.

PPC is Pay per click and it is payed service for google.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
TYPES OF PPC:
Search advertising – AdWords and Bing Ads.
Social advertising – Facebook and LinkedIn.
Google Shopping.