What areas do you think are currently the most important in ranking?
 

What areas do you think are currently the most important in organically ranking a site for a particular keyword?

Below is all strategies in organically ranking a site for a particular keyword.

1) Keyword in anchor text of external & internal back links
2) Internal link structure
3) Keyword density in content, title, description, alt tags, h1 tag etc

Basically, SEO is about three things: (1) well-built website, (2) relevant content, and (3) inbound links. If I had to pick a "most important," it would be the relevant content. Having great content leads to inbound links. If your site isn't built properly, your content will suffer, but even sites with a lot of architecture issues can still rank fairly well because of their great content.

Well, for me onpage optimization should be accomplished first, especially the structure of content, title, url and keywords. If your site is well optimize then Google will most likely to pull information to your site that is relevant to the users query on search engine.

Link building and content marketing are the major ranking factors.

In on page optimization you must follow the steps :
1. Keyword research
2. Meta tag optimization
3. Web content should be quality content
4. Internal linking
5. Page load time or webpage size
6. Broken link or html errors
7. Canonical tags
8. Header tags

You must go with Off page and On page seo technique are best way

Link building and content marketing are the major ranking factors.
1) Keyword in anchor text of external & internal back links
2) Internal link structure
3) Keyword density in content, title, description, alt tags, h1 tag etc