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-   -   What is Content Marketing..? (http://siteownersforums.com/showthread.php?t=175495)

AshokDixit89 07-30-2016 03:51 AM

What is Content Marketing..?
 
What is Content Marketing..?

Mudassar Naveed 07-30-2016 04:38 AM

What Is Content Marketing?
Useful content should be at the core of your marketing

Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).

Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.

Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Kiara 07-30-2016 04:56 AM

Content marketing is a long-term strategy, based on building a strong relationship with your customers by giving them valuable content on a consistent basis, which is highly relevant to them.

amanrai 07-30-2016 05:00 AM

Content marketing includes article submission, social bookmarking, blog posting etc, as google is giving more importance to content hence it is very much effective.

BrilltechEngine 07-30-2016 05:26 AM

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Shane Bentick 05-24-2017 03:29 AM

Content marketing is the practice of creating informational and creative material that is relevant and interesting to potential customers with the aim of drawing loyalty and future business from them.

Sreesri 05-24-2017 03:39 AM

content marketing is a form of marketing focused on creating publishing and distributing content for a target audience online.

sharmaroshni012 05-24-2017 03:45 AM

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.”
It is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting your brand.

Brandoo 05-24-2017 03:57 AM

Green valley
 
Green valley public school

lilianalilly 05-24-2017 04:08 AM

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audienc

Hitekschools 10-09-2017 02:35 AM

Content advertising is a long haul procedure, in view of building a solid association with your clients by giving them significant substance consistently, which is exceedingly applicable to them.

nathanleo 06-16-2022 05:33 AM

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

quantumleap 06-16-2022 11:34 PM

What is Content Marketing..?
 
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

quantumleap 06-27-2022 03:00 AM

What is Content Marketing..?
 
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

quantumleap 07-01-2022 04:18 AM

What is Content Marketing..?
 
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.


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