Social media- Hope or Hype?
 

Social media- Hope or Hype?

A recent conversation has me thinking about the future of social media as an industry and a business application. It’s those types of random interactions that plant the seeds for blog posts. I mull over the topic for a few days, do some research or reading, chew on it a bit more, then something inspires the central thought of what I write.

Last night I read Shel Israel’s post, “The Future of Social Media.” It’s a short tome, essentially saying, “Here are three ideas I hope come true.” It was less about the future of social media and more about some cool things we can look forward to. Disappointed that it wasn’t one of Shel’s lengthy essays that are so invigorating to read, I remembered my conversation and thought perhaps Israel was being all optimist and not enough realist. That and the title of the post didn’t deliver on the message for me.