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What is UTM in Analytics?
Hello Everyone,
What is UTM in Google Analytics? How we can use UTM and benefits of UTM? |
UTM parameter is made up of the parameter and its value. There is 5 key UTM parameter use for campaign tracking with google analytics.
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UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.
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