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The golden rules that I believe are necessary for SEO work are:-

Web Design – Producing a visually attractive page.
HTML coding – Developing search engine-friendly coding that sits behind the web design.
Copy writing – Producing the actual readable text on the page.
Marketing – What key words actually get more business for your company?
An eye for detail — Even the smallest errors can stop spiderbots visiting your site.
IT skills — An appreciation of how search engine programs and the algorithms actually work.