Consumer and Market Insights: Personal Hygiene Market in Indonesia
 

Soap is the leading category both in value and volume terms in the Indonesian Personal Hygiene market and is forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel for Personal Hygiene products in value terms in 2015. Majority of the Indonesian consumers prefer value for money Personal Hygiene products.

• The Personal Hygiene market in Indonesia will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

• The Personal Hygiene market in Indonesia is forecast to grow at a CAGR of 4.5% during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel in the Indonesian Personal Hygiene market.

• Paper & Board is the most commonly used packaging material in the Personal Hygiene market in Indonesia.