How I improve the ranking?
 

Which is the most effective task to improve the ranking of a keyword? Please help!! The URLs are shuffle for my keywords and ranking also decreased. Tell me the exact reason?

you should do proper on page seo techniques to get better position in search engine

1. Publish relevant content
2. Update your content regularly
3. Metadata
4. Have a link-worthy site
5. Use alt tags
6. Build quality backlinks

1.Place your keyword at important places like Title, Description, Header Tag and within your content
2. Improve your website loading speed.
3.Build Quality back links from high authority website.
Create social profiles and share your links, and increase the number like.