Video content is the way to go
 

Video content is quickly surpassing any other format in popularity, and not only is YouTube is the leader in online video, it's also the worlds 2nd highest traffic search engine behind Google itself.

Tags are helpful in that they are used by search engines to position you in organic searches. They are also used by YouTube to associate your videos with others containing similar content. Tags can be up to 120 characters long, so use at least 10 tags. When tagging your YouTube video, think of unique tags that include your keyword phrases.
Consider using your brand, city, and relevant topics.