Default Is email marketing during the holiday season to local businesses a good idea?
 

Hi, just wondering if it's a good idea to start an email campaign now to local businesses or should I wait until January? Are local businesses likely to shell out money for services now that Christmas, Hanukkah, etc. are just around the corner? The product is a marketing service for small businesses. I recently read an article that said cold calling during the holidays wasn't a good idea, so I'm wondering if this also applies to cold outbound emails. thanks.