How do you describe building your keyword list
 

a.Identify your audience
b.Review your existing offerings
c.Look at your competitors
d.Check web analytics results
e.Expand keywords using various tools

The best way to describe keyword for building links identify the audience and look for the competitors.

That is so true. You have to understand your audience, you have to find out what they are searching for.

Understand about your site and find out how people are landing into your page i.e, what query they are using. Based on that choose your keyword then consider competitors keywords.
Decide how to target..i mean geotags

thanks for share this information
all are most important points which always in mind when keyword build stretegy apply

Nice share mate. :)