What is the purpose of keyword in SEO?
 

Keywords are mention within keyword meta tag. Keywords meta tag use for improving search engine visibility. Keywords help to find the organic search result. Keywords should be relevant to your website page and content.

Keywords are very important in SEO. Keywords can move our site on top if we use high searching keywords. Keywords are giving recommendation to our site.

The main purpose of Keywords in SEO is to find relevant information that a user wants. When we use keywords in meta tags or content in a web page, it tells the search engine to rank accordingly to that keyword.

i think keywords is the eye of website........