What is SMO and SEO
 

Hello Friends please tell me something about SEO and SMO ?

SEO is for improving the rank of any website in Google by enhancing its search result whereas SMO is for optimizing the websites to get genuine traffic for a website by increasing its visibility in social media profile of different visitors.

What is SEO?

It seems like a very simple definition, but let us elaborate more on this. Basically, it is the process of improving the visibility of your website to your online audience via search engines. In other words, optimization methods which help improve your website’s ability to be listed on the first or second page of organic search results.

In the most simplest terms, you want to create unique, fresh, quality content written for your audience and then you want to build quality links from relevant websites to point to that specific content. Of course, SEO involves a lot of work and there have been many books written about it, but if you stick to the basic rules of writing quality content and building quality links, then you are taking the right steps towards improving your website’s presence in organic search results.


What is SEM?

Sometimes you hear people using the terms SEO and SEM interchangeably and although these two terms may have once had a very close origin and meaning, today they are distinct from one another. Let us see how Google defines SEM (search engine marketing).

The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).


As we can see, SEM involves paid advertisements such as Adwords, Bing ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. You set a budget and expect an immediate return on that investment. It is also the fastest way to get your website to show up on the first page of search engine results. These results show up as sponsored ads at the top or side of the organic search results.

It is really a great to describe about the difference between the SEO and SEM.

SEO is focused on organic search results — getting to the top of the list when a user searches for keywords related to your business. SEM revolves around choosing the right keywords to invest advertising dollars in when you want to appear in the paid search results on major search engines. Combining the two into one cohesive strategy can be exceptionally beneficial for your business.

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.