online marketing tips
 

Internet marketing strategies to do:
Do search engine optimization techniques to get ranking in the search engine results
Use email marketing in an effective way
Publish articles in news stories
Do blogging to increase customer base and drive more traffic and hence increase sales.
Make more contacts to lead
Promote your content, images, audio and video

I agree with you that promoting content, images, audio and video comes under the internet marketing strategies. It drive more traffic and increase sales. Today all small or big enterprises using internet marketing strategies for promotion.

Search engine marketing,Social media marketing are also related to paid online marketing.

Using this list is quite powerful and helpful to a newbie like me when it comes to online marketing. Thanks!