What difference between clicks and impressions?
 

What difference between clicks and impressions?

Impression is the number of times your Ad is displayed for a particular keyword, click means when the visitors clicks particular Ad.

In simple terms, impression is the number of times that image/website link/keyword appeared on any computer screen anywhere in the world.
A click-through is the actual number of times someone has taken their curser, placed it on your advertising image and used their mouse to click on that image and be taken to your website.

Impression means number of times the website is displayed for a particular keyword and clicks means when a visitor actually clicks your website

The number of times the website is visible in search engine for the particular keyword is called the impressions while the number of times the user clicks on the website is called the clicks.

I have got some very good information from here so thanks.

Each time an ad displays it is counted as one impression and click is counted when a user clicks on it.

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click.

An ad impression is simply the number of times your ad, whether it’s a banner, button, or text link, has been (or will be) exposed to a potential viewer. In simple terms, this is the number of times that image appeared on any computer screen anywhere in the world. As an advertiser this is the least advantageous way to purchase advertising. Yes your ad is being viewed, but what is it really doing for you?

A click-through is the actual number of times someone has taken their curser, placed it on your advertising image and used their mouse to click on that image and be taken to your website. This is the most advantageous way to purchase advertising for the advertiser, because it really takes all the guess work out of the equation. You’ll know exactly how many visitors will visit your site relative to the ad purchase. Once the end-user is on your website, it should be engaging and interactive enough to generate some sort of emotion to make contact with you.

It’s important to know the difference between these terms because it will make a difference when perusing a Pay-Per-Click campaign.

If you are hiring a third party or reseller to manage a campaign for you, remember, you have the right to know exactly how many clicks and impressions your site received as well as how much money was spent. You can get more information about Google’s best practices policies regarding third party resellers from their AdWords Advertiser Guide.

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click.

An ad impression is simply the number of times your ad, whether it’s a banner, button, or text link, has been (or will be) exposed to a potential viewer. In simple terms, this is the number of times that image appeared on any computer screen anywhere in the world. As an advertiser this is the least advantageous way to purchase advertising. Yes your ad is being viewed, but what is it really doing for you?

A click-through is the actual number of times someone has taken their curser, placed it on your advertising image and used their mouse to click on that image and be taken to your website. This is the most advantageous way to purchase advertising for the advertiser, because it really takes all the guess work out of the equation. You’ll know exactly how many visitors will visit your site relative to the ad purchase. Once the end-user is on your website, it should be engaging and interactive enough to generate some sort of emotion to make contact with you.

It’s important to know the difference between these terms because it will make a difference when perusing a Pay-Per-Click campaign.

If you are hiring a third party or reseller to manage a campaign for you, remember, you have the right to know exactly how many clicks and impressions your site received as well as how much money was spent. You can get more information about Google’s best practices policies regarding third party resellers from their AdWords Advertiser Guide.

Website traffic depend only on Clicks not impression.

Impression is the number of times your Ad is displayed for a particular keyword and particular location as you given and Click means the visitors clicks on your Ad.

if i search "hello " and my Website is displayed in Google results it will be count as an impression and if i click on it it that its called click..

Impression is how many time your website seen by user and clicks is how many time click on your website by user.

Impression Means number of your website appeared in front of user
Clicks is number of times your website is clicked by user when it came from of him or her.

Pay Per Click Functionality
A pay per click or cost per click ad requires the advertiser to pay each time the ad is clicked. The ad appears on the website for any visitors to see for free, but as soon as a visitor clicks, you are charged. Many people see your ad without clicking on it. This means you could potentially get customers or exposure without paying if the person doesn't actually click the ad to go to your website. A specific cost for each click is agreed upon when the ad is placed so you know ahead of time what you'll pay.

Pay Per Impression Functionality
In the pay per impression -- or cost per mille -- model, the visitors to the website don't have to actually click the ad before you are charged. An impression is defined as the ad appearing on the page when someone visits. Each time someone visits the page where the ad is displayed, it is counted as an impression. The pricing is generally established per 1,000 impressions. In other words, you pay a set amount for your ad to appear 1,000 times on the site for various users.