What is Online Reputation Management (ORM)
 

What is Online Reputation Management (ORM)

Online Reputation management (ORM) is the practice of monitoring the reputation of the individual or brand, addressing the content which are damaging to it. ORM may attempt to bridge the gap between how company perceives to be and how others view it.

From the previous replays you will definitely find the answer for the respective question. Now I am introducing the most commonly used tracking tools for this:
1) Trackur
2) Rankur
3) Google Alerts
4) Tweetalarm

Want to add more ORM tools:
1) SocialMention
2) pin alerts
3) Topsy
4) IFTTT
5) Namyz