Different Between the SMO and PPC?
 

Different Between the SMO and PPC?

SMO: SMO was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.
PPC: PPC is a form of online advertising where the advertiser only pays if someone clicks on their ad.

i will suggest smm

SMO
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

SMO- Social Media Optimization is done to increase the popularity of the website.
PPC- pay Per Click is done to increase the leads,revenue and targeted traffic of a website.

SMO is Social Media Optimization which helps in driving traffic to the website, whereas PPC is Pay per click management where per click the website owner will have to pay to Google.

Social media optimization is done for the brand awareness of your business which includes social services such as facebook, twitter, flickr, youtube and many more while PPC is pay per click is used to get your ad on first web page by paying cost per click.

SMO- Social Media Optimization is done to increase the popularity of the website. Social media like facebook,twitter post add in regular basics it's free to use.

PPC- pay Per Click is done to increase the leads,revenue and targeted traffic of a website. It is a paid marketing tool.