Pay Per Click
 

Expensive

Payment reduces when user clicks on our item

Lower Traffic and higher conversion rate

Using automatic process

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Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads.
Source:- en.wikipedia.org

PPC -pay per click.
To maintain the ppc you should follow below strategies
1. Check Your Budgets Regularly
2. Test and Tweak Ad Text for Best Results
3. Don’t Neglect Your Landing Pages

Pay per click is a online Advertisment.internet adversing used to directget traffic to website. Advertiser pay the publisher then his AD click by users.

pay per click
1. Check Your Budgets Regularly
2. Test and Tweak Ad Text for Best Results
3. Don’t Neglect Your Landing Pages

well said answers and thanks for sharing those here

PPC is used to direct traffic to websites in which advertisers pay the publisher when the ad is clicked.

ppc pay per click is the paid service major search engine and the social site provides this service to the clients.this service is the short time service. that result visible till the amount in the account. but it has some problem such as the fraud click