Google Merchant
 

Any one can tell me about Google Merchant. What is exactly it is and what is the role in Search Engine Marketing?

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The Google Merchant Center is in large part what makes Google Product Search work; it’s a site that allows businesses to submit data product feeds, ensuring that users see up to date information.

Google merchant center is for owner of e-commerce websites. You should submit you product feed to Google so it stay up to date about product information. Second, if you want to run Google shopping campaign then Google takes product detail from merchant center.

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.

Add more info to this. There are so many plugins available to generate product feed for Google. You can use those to update your products and its prices regularly. Apart from this, you can run Google shopping campaigns. Google shopping campaigns take products from Google merchant center. It is one of the best adword campaign it self as it reports highest conversion rate and less cost per click.